Spotnana

Redefining Corporate Travel

Spotnana is a Silicon Valley startup focused on modernizing corporate travel, with over $100M in funding. As Lead Product Designer (2022–2024), I led a team to create a scalable design system, onboard major clients like Marriott and Qantas, and redesign key interfaces. By building a centralized design language, I helped resolve inefficiencies and modernize the platform.

The image features two sections: on the left side, hundreds of icons are displayed, while on the right side, various trip booking tool web components, such as cards and filters, are showcased.

Scalability Challenges

Legacy systems were complex and inefficient. My focus was building a scalable design system to streamline workflows, improve consistency, and enable innovation. Streamlined onboarding for large clients, unlocking smoother adoption for complex accounts.

Design system working files showcasing well-organized design components for Spotnana.

Solution 1

Defined foundations and built a robust component library.

Design system showcasing dark mode screens and components.

Solution 2

Supported accessibility and dark mode, enabling onboarding of key clients like Marriott.

Solution 3

Developed self-service onboarding, reducing setup time from 3 months to weeks.

AI-generated image: The left side depicts the view of the city as seen from a train window, while the right side showcases the aerial perspective of the city from an airplane window.

AI-generated image: The left side illustrates a view of the city through a hotel window, while the right side presents the city's perspective from a car's side window.

Booking Challenges

Corporate travel booking tools face challenges like complex customization, integration with other systems, user adoption, and ensuring policy compliance. They must also manage real-time availability, cost control, mobile compatibility, global travel needs, traveler safety, and data privacy, all while balancing flexibility and efficiency.

Spotnana homepage design featuring a booking tool and an upcoming trips section tailored for frequent travelers. It also highlights trip details and includes a prominent promotional banner.

Solution 1

Personalization for returning users (80% of traffic), including tailored content like trip data and upcoming plans.

A showcase of the mobile homepage for Spotnana's booking tool.

Solution 2

Enhanced mobile web usability, cut down mobile app costs.

A search page displaying car rental results, optimized for both mobile and desktop views.

Solution 3

Iterated on search and results pages to enhance booking experiences for flights, hotels, and more.

Solution 4

Simplified checkout with a multi-step process to improve focus and reduce user drop-offs.

Design Research

I facilitated workshops and user testing to align user needs with business priorities, foster a user-centric culture, and improve usability. I also onboarded the team with user monitoring tools like 'Fullstory' and trained the entire product team to adopt a user-centered mindset.